Monday, November 3, 2008

Getting the word out

The Secretary of the State's Office is pulling out all the stops to make sure potential voters are fully informed about voting specifics for tomorrow's historic election, according to information released by Secretary of the State SusanBysiewicz.
Specifically, this multimedia public awareness campaign is targeted at the nearly 60-percent of Connecticut residents that have not yet cast ballots using new voting machines, including the more than 240,000 new voters who have registered since January 1st.
In strict compliance with the Help America Vote Act (HAVA), the voter education campaign consists of the following:
• Paid advertisements on broadcast television stations, cable systems, and radio stations across Connecticut;
• Public Service Announcements on Comcast Cable, CRIS (Radio for the Blind and Print Handicapped), and various radio stations;
• Launch of the website;
• More than 1 million voting guide inserts in local newspapers;
• More than 1 million pocket guides mailed to voters across Connecticut;
• Bilingual posters up in 1,000 public buses in Hartford, Waterbury, New Haven, Bridgeport, Norwalk and Stamford
The total budget for the English language TV and radio spots is $380,000. The Secretary of the State’s office was able to leverage those funds into more than $770,000 worth of English language TV and radio spots. The combined cost of the inserts and pocket guides is estimated to be about $300,000.


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